getting a
Beast Brand™
mindset

Valuable insight on how to take your brand from bland to Beast.

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Strong process, strong brand.

By Robert Genovesi
March 3, 2020

“Customers don't go for the cheapest price, they go for the least risky option.” Ever heard that before? Truth.

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Branding is a PROCESS, not an event!

By Robert Genovesi
February 4, 2020

I hear it all the time. “I HAVE a brand, look…” “I need to GET a brand.” No doubt, people and businesses need to brand. But, as I just used the word, “brand” is a verb, not a noun. Check it out…

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How Loathing Can Strengthen Your Brand

By Robert Genovesi
December 20, 2019

Sometimes the things that people dislike most can be used to great advantage for your brand.

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Succeeding By Making Your Competition Irrelevant!

By Robert Genovesi
August 28, 2019

What if you could be in a place where everything you did contributed to the progress of your business? What if you had no competition to be concerned with and you were able to focus solely on moving forward? You can be in that place, and here's how.

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Your Brand Has A Voice... Let's Hear It!

By Robert Genovesi
December 18, 2018

"Dude, you need to take a chill and spec out what I’m about to lay down." "Hey, take a quick minute to read this post." "At your earliest convenience, please peruse the following article.”

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You've Got A Logo. Great, Nobody Cares

By Robert Genovesi
December 18, 2018

As a graphic designer and brand strategist I’ll be the first to tell you, “You don’t need a logo.”

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You Don't Need Branding. Wait, huh?

By Robert Genovesi
December 18, 2018

What are we thinking?! Imagine that. We're a branding company saying you don’t branding.

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How To Level Up Your Brand In 2019

By Robert Genovesi
December 18, 2018

Here we go again. Fried Poppers. Bud Light. Midnight kisses.… and resolutions. Keep the first three, but that last one… kick it.

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Getting A Website That Sells For You

By Robert Genovesi
December 18, 2018

A friend of mine said to me the other day, “Rob, I gotta redo my website. I know people are going to it, but no one’s buying.” He went on about not understanding it and that he really needs to do something soon, and how blah, blah blah…

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Would Someone Please Tell Me What Branding Is?

By Robert Genovesi
December 18, 2018

There is definitely some confusion about what branding is. Is it your logo? Is it your website? Is it your name? The answer is “yes” to all of these.

Unleash My Beast Brand

Make your competition irrelevant.

rob@unleashmybeastbrand.com

(845) 271-2050

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